All work

Brampton, Ontario · 2026 · Case study

Brampton Squatch

Club identity · Sox evolution

Sox culture grown up in the woods — a Canadian cryptid the whole country would argue about.

Brampton Red Sox is a respectable inheritance. Squatch is what happens when that Sox idea is allowed to become Canadian instead of a Boston echo.

The mascot is a moose–sasquatch hybrid: big, proud, a little impossible, and completely ours. Cardinal red, cream piping, a creature that looks right lifting a trophy on live television.

The point is not a joke cryptid. The point is a name people tattoo, a colour they already know, and a story no other market can steal.

Brampton woods and suburban edge
Studio table with bats, colour chips, and mascot sketches
Minor-league floodlights over a diamond

Next

Rivière-du-Loup WazzoBas

Open case