Longueuil · 2026 · Ongoing
Pionniers de Longueuil
Identity and kit concepts submitted to Les Pionniers et Pionnières de Longueuil. Not on the field yet. No date promised.
Independent identity studio · Montréal
BirdSox is the independent, DIY antidote to overpriced, corporate sports branding.
The studio
Built on decades of action sports and skateboard subculture, we don't do glossy boardrooms or safe, copy-paste logos — we build tattoo-worthy brands from nothing into points of national pride.
While big-box agencies charge premium rates for sterile corporate polish, BirdSox delivers raw, hyper-local identity design with a sharp, authentic edge. We create the unforgettable, slightly unhinged sports properties that fans don't just buy merchandise for — they swear allegiance to.
House kit
The mark on cloth
Black, gold, cardinal. Script, mascot, night shield, cap. The studio sample — so a club can see the bar.
Project Guardland · Cleveland
Sea of Green
The official rebrand left a colour on the table. Guardland Green is the Forest City sovereign identity — heritage, streetwear, legally unique. Prototype suite on request.
Selected work
Ongoing and case studies
Montréal · 2026 · Ongoing
Victoria Castle
A heritage castle campus turned 365-day sports district — PWHL ice, WNBA floor, NFL-standard grass, and a merch royalty that pays the city back.
Cleveland · 2026 · Ongoing
Project Guardland
The official rebrand left a colour on the table. Guardland Green is the Forest City identity — heritage, streetwear, legally unique.
What we make
From the name to the ninth
01
Naming
Names that belong to the town — history, wildlife, folklore, the thing people already say in the grocery line.
02
Marks & mascots
Crests, caps, and creatures built to stitch, print, and tattoo. No clip-art. No borrowed big-league silhouettes.
03
Uniforms
On-field systems: home, road, piping, numbers, the jacket a parent buys in April and still wears in October.
04
Stadium & districts
Domes, heritage walls, matchday, civic districts. Victoria Castle, a 365 hub, the walk from the parking lot to the first pitch. Place as identity — and as a repayment model a city can live with.
05
Merch systems
Caps, wool, cream tees, the piece a kid saves for. A colourway that can live on a bat, a banner, and a jacket.
06
Sites & pitches
Websites and decks that win a board, a city hall, or a league. Partners, not a stack of generic slides. Secure the blueprint.
How a brief runs
Dig. Name. Draw.
01
Dig
Town history, wildlife, mill stories, river names, the old club that almost made it. We start in the dirt, not in a trend deck.
02
Name
If a forty-year-old would not get it tattooed, it is not done. Short, local, sayable in two languages when it has to be.
03
Draw
Marks that hold at eight millimetres on a cap and forty feet on a dome. One creature, one colour story.
04
Kit
Uniforms, merch, digital, matchday. The identity has to survive clay, washers, and a Saturday night floodlight.
05
Pitch
A story ownership, council, and the stands can all repeat. We write it so it wins the room.
The studio
Newfoundland heart. Montréal table.
Built on decades of action sports and skateboard subculture, we don't do glossy boardrooms or safe, copy-paste logos — we build tattoo-worthy brands from nothing into points of national pride.
Re-imagine teams. Re-energize communities.
If you can see this, we likely already have a campaign engineered for your property. Secure the blueprint: coach@birdsox.com.